For this project, the goal was to create a poster design using principles from Universal Principles of Design by William Lidwell. The assigned principle was the 80/20 Rule, which required me to communicate the concept both conceptually and visually within the poster.

The design needed to clearly express the meaning of the principle while also demonstrating it through layout and composition. Additionally, I followed a shared color theme so that my poster would align cohesively with my classmates’ work, creating a unified collection when displayed together.

The poster was created using Adobe InDesign.